Kingfisher and Toyota
January 14, 2007
Toyota has landed a sponsorship deal with Kingfisher Airlines, the low-cost domestic airline launched in 2005 by Vijay Mallya.
Mallya has long been an avid racing fan who has been involved in the running of Indian motorsport in recent years. India is obviously a very important market for Toyota and there have already been promotional links between Toyota and Kingfisher in the course of the last year. In addition to that Kingfisher knows the value of F1 as the company used to be a sponsor of Benetton back in the 1990s.
Weel, as per some sources it is a $50 Million deal for next 3 years. It is also great since as per some unofficial sources, Vijay Mallya is said to be person who is playing a major role in brining Formula 1 to India.
